Rob Giampietro is quoted in this week’s issue of BusinessWeek on the complex branding implications posed by the Delta/Northwest merger in an article by Matt Vella, who writes:

Even as the Delta name lives on, the company will have an opportunity to reshuffle the brand’s many graphic elements, including its logo, airport signage, tagline, and aircraft. According to Rob Giampietro, one of the founders of the New York design studio Giampietro+Smith, refreshing and blending key elements of both airlines’ identities could add “a dash of creative energy” to the brand. “Brandwise,” he says, “while it may not be the best time in the lives of either company, there is still a lot of brand equity and recognition.”

Read the entire article here. More thoughts on the merger here at Lined & Unlined.