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Following the release of its
800-page logistical plan, NYC2012, the organization coordinating
New York City's Olympic bid, commissioned us to write and design
a brochure that would inspire the International Olympic Committee's
delegates and showcase the city's enthusiasm for hosting the games.
The brochure took its verbal cues from the reverent language of the
Olympic Charter and combined a heroic scale with black-and-white
photographs to convey the vision of a more peaceful world through
sport. The brochure's understated design, along with 14 of its memorable
headlines, were then used by NYC2012 in a city-wide advertising campaign
seen by millions of people in the first half of 2005.
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